Nov 21

Today’s Agencies Need a Wake Up Call on How to Address Parenting

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In recent years, marketers have gotten on board with portraying the less-than-perfect parts of parenthood (also known as reality). A current diaper ad shows a mom on the verge of a meltdown cradling her newborn, who, naturally, has just spit up on her. Then there’s one of a dad (well played, ad creatives) with his…

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