Nov 20

New Snapchat Data Shows That Gen Z Plans to Shop Big This Black Friday and Cyber Monday

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Make no mistake: Holiday shopping is about to begin–or already has in the eyes of some legacy retailers. This year, the holiday shopping season is about six days shorter than previous ones but still predicted to outspend previous years, with Adobe Analytics predicting online spend to grow to $143.7 billion and Cyber Monday as the…

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