Nov 14

ANA Campaign Aims to Convince Gen Z That Marketing Has the ‘Best Jobs Ever’

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“Naming new cereal favors is a job,” and the Association of National Advertisers hopes, a cool one to Gen Z. Marketing has an image problem, at least according to the trade body–which is why it has released a campaign in hopes of convincing college grads that fruitful, exciting careers do indeed exist for those who…

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