Nov 08

With Inclusivity as Its Focus, Sephora Doesn’t Do One-Size-Fits-All Marketing

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PALM SPRINGS, Calif.–Before Sephora opened its doors in the U.S. in 1998, prestige beauty products were nearly always found tucked behind a glass counter at a department store, with a physical barrier between consumers and the products they wanted to try. Deborah Yeh, CMO of Sephora, said the beauty retailer’s open-sell method is reflective of…

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