5 Mantras for the Modern Marketer From Walgreens’ Global CMO

PALM SPRINGS, Calif.–Within 8 minutes of ordering Neosporin and Band-Aids, a consumer in Virginia had those items in hand, delivered by drone from a nearby Walgreens to his home. Your move, Amazon. It was no stunt–drone delivery is part of a pilot project the drug store chain launched this fall aimed at “redefining convenience,” said…

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