Oct 29

How These ‘Second-Best’ Brands Capitalized From Chance the Rapper’s SNL Shoutout

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With brands always searching for a big moment, how do they respond when that big moment is served up on national television, albeit in a playfully pejorative context? Chance the Rapper’s opening monologue on Saturday Night Live presented brands with a taste of the spotlight, to which brands responded to in different ways–or not all….

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