S4 Capital’s MightyHive Continues to Hoard Ad Tech With Latest ‘Merger’

S4 Capital’s programmatic unit MightyHive said it “today merges with two companies” in the guise of U.K.-based ConversionWorks plus Datalicious Korea, both of which will operate under the MightyHive name. Financial terms of the deal were not publicly disclosed, but the purchase comes just weeks after S4 Capital’s digital content unit similarly “merged” with digital…

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