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PR, Online, Mobile
Greenpeace

Campaign launched by Isobar Moscow and Greenpeace Russia in which with the help of fake app EarthApp we “aged” popular places on the Earth to draw people’s attention to serious climate issues and global warming.

Nobody cares about ecological issues until he sees touchable effect. To reach the goal we used the hype around the FaceApp – popular app, which ages the user’s face. Together with Greenpeace Russia in July 2019 we introduced the EarthApp – in 24 hours we faked the app-launch which “ages” the Earth. We showed the possible future of 6 recognizable places of Russia if we don’t stop the climate change – Moscow, St. Petersburg, Sochi, Baikal, Siberia, the Arctic – and published them on Greenpeace Russia Instagram account.

Advertising Agency:Isobar, Moscow, Russia