Sep
27
Make Room on the Couch—DTC Brands Want to Connect on Streaming Sites
Posted in: UncategorizedIt seems only natural that direct-to-consumer brands, so disruptive in their own industries, would find a home on the streaming sites that have upended traditional, linear television. Just ask Michaela Giovengo, Hulu’s director of performance marketing sales, who told streaming editor Kelsey Sutton at Adweek’s DTC Meets ATV: Advanced TV Summit panel on Wednesday that…
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