Sep
11
In Pursuit of Brand Safety, Gay-Friendly Sites Are Caught in the Crossfire
Posted in: UncategorizedToday’s brand-safety toolkits are keeping valuable ad dollars from reaching gay-centric news sites. According to a new report from the ad-verification firm Cheq, nearly three-quarters of the articles across LGBT-friendly news sites, like The Advocate and the U.K.-based PinkNews, are flagged as brand-unsafe and potentially pornographic. Out of the 225 articles inspected over the course…
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