Old Stars Can Still Draw Them In
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When making commercials, don’t be surprised if you see some old faces suddenly springing back to life. Deceased stars such as Bruce Lee can be brought back to life thanks to digital imagery and of course some impersonations. A matter of paying some royalties are in order of course, something we all know if we cannot think of something original.
One thing that they carry is attention drawers. They may no longer be around but their followers from the early years are still around. That is the starting point of showing your ad; get their attention and see what the ad is all about.
Hungkuk Ssangyong Fire and Marine Insurance tried to spice up its insurance ads—not an easy thing to do. The company used late comedian Lee Joo-il in commercials for its ‘Eyou Direct’ car insurance policy.
For maximum effect, Hungkuk dubbed in dialogue from one of Lee’s films to make it sound as if the comedian was talking about the product. Lee, a comedy sensation while alive, passed away in 2002 of lung cancer.
Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.
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