Oct
22
Arm & Hammer’s New Cleaners Not Only Greener, They’re Cheaper
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — While many green cleaners have hit the market in recent years, Church & Dwight Co. is putting a decidedly different twist on the concept, with a kind of mix-it-yourself line. It's introducing Arm & Hammer Essentials, cleaning products boiled down to their active ingredients and stripped of water. The marketer promises a 25% lower cost and 80% reduction in packaging than conventional cleaners.
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