Aug 07

Microsoft’s Latest Acquisition Is a Well-Aimed Jab at Amazon

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In a move that inches it further into the Amazon-dominated world of online retail, Microsoft has acquired marketing tech startup PromoteIQ, a New York-based company that helps major brands and sellers diversify their ecommerce offerings. PromoteIQ allows brand-centric buyers to measure analytics and track their campaigns across these sites rather than relying on external ad…

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