Aug 02

How to Have Actual Guilt-Free, Brand Safe Ads in OOH

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This year, fraudulent digital ad spend in the U.S. is estimated to be around $12 billion. For comparison, more money is spent on bot traffic than the total spend on out-of-home advertising (OOH) in the U.S., which is predicted to be around $8 billion. Additionally, AppNexus cites that nearly half of all display ads purchased…

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