Aug
02
Brooks: Run The World
Posted in: Uncategorized
Brief: Market Brooks Gear To Millennials Insight: In a national survey of runners, the number one thing runners say they want to learn about is Best places to run when on vacation. Idea: Brooks wanted to uphold its run happy motto by combining the two things Millennials love: running and traveling. So it introduced Run The World, the program that turns new running routes to travel destinations.
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