Jul 30

Uber’s Marketing Layoffs Say a Lot About the Brand’s Long-Term Challenges

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At first glance, yesterday’s bombshell that Uber had slashed 400 people from its marketing department–this on the heels of an $8.1 billion IPO that drove its total marketing value to $75.5 billion–felt counterintuitive. If Uber’s goal is to be the leader in on-demand mobility, recapture some of the public esteem of its early days and,…

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