A Soft Drink That Isn’t Soft

The Furnace in Sydney is out with some wacky creative for their client Solo Strong, maker of lemon-flavored soft drinks since 1973.

Here’s a screen grab of the microsite they built to promote the product:

oneandahalftimestheman.jpg

I love the sensationalism in these retro he-man ads. There’s something circus-like in them. And the TV Solo Strong is running perfectly reinforces the tabloid thematic.

[via The Denver Egotitst]

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