Jul
29
Discovery Turns HGTV, ID and Food Network Promos Into Surprise Shark Week Spots
Posted in: UncategorizedSince acquiring Scripps last year, Discovery Inc. has been leveraging its entire expanded network portfolio to cross-promote its biggest programs, but the company is taking that strategy to the next level for Shark Week. To market this week’s annual shark-themed event, which company execs call its “Super Bowl,” Discovery Channel worked with sister networks HGTV,…
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