Jul
24
Uken Games and Publishers Clearing House A/B Tested MoPub’s Advanced Bidding
Posted in: UncategorizedTwitter’s MoPub mobile ad platform provided an update on its advanced bidding process, which it debuted in alpha in December 2017. MoPub is connected to over 180 demand-side mobile platforms, including the Twitter Audience Platform, and participants in its advanced bidding initiative include Facebook Audience Network, Tapjoy and AdColony, with another 10 ad network bidders…
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