Jul
19
Top Sports Marketers Think Beyond ‘Butts In Seats’ to Grow Their Franchises
Posted in: UncategorizedThe way fans want to experience live sports is changing, and the esports world is only growing more and more rapidly, creating a challenge for marketers to capture and keep their attention. At Adweek’s Women Trailblazers Summit this week in New York City, top marketers from Activision Blizzard, the Philadelphia 76ers and Nascar said they’re…
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