Jul
18
As Traditional TV Evolves, Television Rating Systems Remain the Same
Posted in: UncategorizedThe history of television ratings is of great interest to me because–to quote Maya Angelou–“if you don’t know where you’ve come from, you don’t know where you’re going.” Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but Nielsen actually started out measuring radio ratings before…
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