Jul
15
IBM Watson’s Newly Sold Marketing Tech Division Rebrands as Acoustic
Posted in: UncategorizedThe company formerly known as IBM’s Watson Marketing has rebranded as a standalone company called Acoustic. The new name, announced today, comprises the 1,000-person division acquired in April by the private equity firm Centerbridge Partners that hopes to bring a more focused approached to marketing assisted by artificial intelligence. When asked to describe the brand…
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