Jun
28
Cannes Showed That Brands Are Raising the Bar for Transparency in 3 Major Ways
Posted in: UncategorizedMarketers continue to call for both performance and transparency. They’re rightfully demanding to know how their dollars are spent, and they want specific information about the quality of media they buy. I’m hearing this frequently from customers and partners, and it’s a healthy thing for our industry. This was on full display at Cannes Lions,…
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