Jun 27

Amazon Gives Prime Day a Boost With Concert Featuring Taylor Swift

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With the announcement of an upcoming Prime Day concert headlined by Taylor Swift, 2019 may be the year Prime Day finally becomes a true event. Until now, it has invariably drawn comparisons to Alibaba’s Singles Day, but in terms of both sales and star power, there really was no comparison–Alibaba’s countdown gala to its 24-hour…

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