Jun
24
Brands Need to Stop Putting Themselves First When Focusing on a Purpose
Posted in: UncategorizedIf you asked a psychologist to evaluate most brand purposes, I imagine the diagnosis would be somewhere between megalomania or delusion. The latest attention-grabbing ad from Nike hits the nail on the head. “Believe in something, even if it means sacrificing everything.” The whole purpose space has moved from being a trust-building commercial exercise to…
Post a Comment