Jun 24

Cannabis Brands Need to Establish a Purpose That Doesn’t Rely on Marijuana Puns

Posted in: Uncategorized

The explosion of cannabis and hemp-based (THC and CBD) products, peripherals and applications is remarkable. Perhaps because of the blind rush to cannabis riches, most of these companies are also terrible at modern brand building. The spate of apothecary-inspired fonts, motifs and tropes that permeate the cannabis landscape are bad enough. And as upstart brands…

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