Oct
10
Turner Rolls Out Contextual TV Ads
Posted in: Uncategorized
NEW YORK (AdAge.com) — If you see a Victoria's Secret ad immediately following a scene that mentions the brand during an upcoming broadcast of "What Women Want," that's no coincidence. Turner Entertainment's TNT and TBS are about to embark on a series of on-air ad experiments pairing commercials with contextually relevant scenes in movies and, eventually, original series.
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