May
30
NBCU Will Debut Shoppable Ads During This Weekend’s French Open
Posted in: UncategorizedNBCUniversal, which rolled out a shoppable ad format to brands and buyers last month, has found its first partner for the interactive offering. The broadcaster plans to air shoppable advertisements for the French athletic clothing brand Lacoste on NBC this weekend during its French Open matches with Novak Djokovic, a professional tennis player and a…
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