May 29

Fizy: The Musical Font

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Design
Fizy

Background: fizy is Turkey’s biggest music app with 22 Million users. The identity of such a rich platform consisting of tons of genres of music couldn’t be a static one. A new design approach that would convey the language of music was needed. 

Idea + Technique: We created a Musical Font by using the Variable Fonts technology in a disruptive way. First, a new fizy base font is designed. 6 different axes are constructed within one font. Then, the font’s typographic features are connected to different frequency levels of sound.

Advertising Agency:TBWAIstanbul, Turkey
Client:Fizy
Executive Creative Director:Ilkay Gurpinar
Creative Director:Volkan Karakasoglu
Creative Group Head:ESER YAZICI, Serdar Gungor
Copywriter:Mesut Yuksel
Art Director:Melih O?uz

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