Hasta La Creative!

Film
Polla Chilena De Beneficencia

Loto Recargado it’s a new product that gives you another chance of winning a big prize and to be the millionaire you want to be. That’s why we wanted to show a journey connected to young people where we don’t show extravagant luxuries, but instead, we show an enriching experience, culturally and socially speaking. Because with the new Loto Recargado, you have another chance to change your life.

Advertising Agency:VMLY&R SCL, Santiago, Chile
Executive Creative Director:Alvaro Becker, Francisco Cavada
Digital Executive Digital Officer:Andres Diaz
Head Of Art:Emerson Navarrete
Creative Director:Gonzalo Ferrada
Art Director:Gonzalo Gallardo, Alonso Venegas, Sebastián Aenishanslins
Copywriter:Leo Aravena., Álvaro Parra
Social Media Manager:Javiera Ramos
Community Manager:Paz Castillo, Sofía Huaiquil
Retoucher:Paz Arriagada
Account Director:Diego Fernandez, Beatriz Brito
Account Executive:Nicolás Leal
Film Production:Acción Films
Film Director:Reca
Executive Producer:Matías Fernandez
Sound Music Production:Clio
Photography:Studio 7
Photographer:Rodrigo Vega
CGI & Retoucher:Lobo Studio