Ponle Corazon: Available Cans

In Peru, pediatric cáncer has increased 33% in 2018. The main fundraising campaign of the country ¨Ponle Corazon” does not obtain enough to face this situation. Also the main way of raising money continues to be an obsolete form: The fundraising can.

We turn those fundraising cans into a new media where the brands can place their ads and be exhibited throughout the country. The cost of each space? Double the amount the can may raise.

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