May
23
Should Brands Use Captions and Subtitles in Video Content for Stories?
Posted in: UncategorizedInstagram said users view 60% of videos in Stories with the sound on … which means they view 40% with the sound off. The problem? “Advertisers are on the hook to pay after three seconds,” Jeff Semones, MediaCom head of social media, told Adweek. “Most often, those three seconds will occur with the sound off….
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