Pegasus Airlines: The Biggest Egg Hunt
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Integrated
Pegasus Airlines
We filmed a movie embedded with easter eggs ranging from live websites to social media accounts, from search results to active QR codes and blog entries. each easter egg leading to a free ticket from Pegasus. Co-launched with a coinciding digital campaign our movie became the main portal of communication.
Creating an endless quest for the eager mind thus delivering our message continuously.
Advertising Agency:Rafineri Reklamcilik, Istanbul, Turkey
Ecd:Ayse Bali, Emre Kaplan
Creative Director:Can Erdo?an
Creative Group Heads:Ahmet Ugurel, Asli Soylu
Copywriter:Berkin Dalg?ç, Ceren Demir
Art Directors:Gizem Arl?, Selin Sür?it, Selin Yerli
Social Media Director:Guzin Yigit
Media Agencies:Vizeum, Hype
Production Company:DCC
Development:Nexum
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