May 21

How The Trade Desk Is Integrating With Prebid to Boost Its Unified ID

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The two largest browser providers (Apple and Google) plus regulators are separately implementing a crackdown on third-party cookies and associated tracking practices popular with advertisers. This has resulted in independent ad-tech companies–i.e., those outside of the industry’s walled gardens that are laden with first-party data–implementing measures to reduce their reliance on third-party data. Included in…

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