May
20
GE’s Linda Boff on Why Upfronts Needs to Be Uniquely Tailored to Different Marketers
Posted in: UncategorizedAuthor, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting three Advisory Board members per month on relevant industry news and trends. I spoke with our Adweek Advisory Board members on the future of upfronts and their thoughts around the annual event. Brands and media sellers should use…
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