Oct
07
Facebook COO: Web Needs New Model, New Metrics
Posted in: Uncategorized
SAN FRANCISCO (AdAge.com) — "The monetization question on the web is a very big and open one," Facebook's COO Sheryl Sandberg told an audience at the American Magazine Conference in San Francisco yesterday.
Google and its competitors have made answering demands for information very profitable by selling ads attached to search requests, or demand fulfillment, Ms. Sandberg, a former Google executive herself, noted. "What no one's figured out how to do is demand generation," she said. "We need to find a new model and new metrics."
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