May 17

Oreo’s Attempts at Originality Are Ruining Its Brand Identity

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Oreo, the chocolate and vanilla cream cookie brand juggernaut, is now also available in a carrot cake flavor. And a pistachio thin Oreo. And a birthday cake flavor and a thin salted caramel creme mutation. Did I mention the coconut fudge dipped creme? There are more than 25 different flavors and forms in all. Oreo,…

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