NBCUniversal Touts Upcoming Streaming Service in Upfronts Pitch to Advertisers

Even from the big stage at Radio City Music Hall to convince buyers to spend their ad dollars on linear TV, NBCUniversal couldn’t help but veer the conversation at points to the hottest platform, streaming, and the OTT service that the company will roll out next year. Kicking off upfronts week, NBCU’s upfront presentation Monday…

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