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Radio
The Swedish Public Employment Service

The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability.

Advertising Agency:Le Bureau, Stockholm, Sweden
Creative Director:Josephine Wallin Ankarstrand
Art Director:Josephine Wallin Ankarstrand
Copywriter:Claes Kjellstrom
Executive Manager:Gustaf Sehlstedt
Digital Project Manager:John Wernvik
Final Art Work:Mimmi Ericsson
Product Manager:Elisabeth Philipson
Producers:Daniel Kilgren, Flickorna Larsson