Will Max Factor Be the Next Reality-TV Star?


NEW YORK (AdAge.com) — "Blush: The Search for the Next Great Makeup Artist," a reality competition series making its debut Nov. 11 on Lifetime, may seem like the umpteenth entrant in the increasingly crowded fashion reality-TV marketplace. But its unique evolution as a TV series, pitched by Procter & Gamble media agency MediaVest, will help set it apart from the pack.

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