Oct
02
Microsoft Dangles Prizes to Build Search Traffic
Posted in: Uncategorized
NEW YORK (AdAge.com) — Microsoft launched another program to try to lure more traffic to its search engine, but if it's not promoted more heavily than past attempts, don't expect much success. The program, dubbed SearchPerks, is a sort of frequent-searching program that rewards people for their loyalty by giving them tickets, or points, good toward ringtones, airline miles and Xbox video consoles.
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