Worried Buyers Hit the Brakes on Ultra-Luxury Car Purchases


DETROIT (AdAge.com) — The rich may be different, but maybe not all that different in the current economic climate. Sales of new vehicles in the $100,000 range are skidding, for reasons "more psychological than practical," said Susan Jacobs, president of auto consultant Jacobs & Associates. She said wealthy Americans are losing "that splurge mentality" in today's souring economic climate and predicted the top of the market will remain weak for some time.

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