Mar
27
New Pandora Report Aims to Measure Uncounted Ad Impressions From Group Listening
Posted in: UncategorizedA new report from Pandora, Edison Research and media agency Carat found that 37 percent of the streaming service’s ad impressions go uncounted due to an inability to account for multiple listeners on a single stream. Pandora commissioned the study–a weeklong self-reported diary survey–to study how the rise of smart speakers has increased what it…
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