Hasta La Creative!

Andrew Bennett, CEO Euro RSCG New York, Mary Perhach, Chief Communications Officer and Bruce Haynes of NMPA, National Media have decided to say a few words about the bailout in the form of a press release. Read it here. It’s one of those things that at first, makes you chuckle, then makes leaves you slack jawed, eyes wide.

The threesome have decided to comment on the decision to stop calling the financial a bailout and rebranding it as rescue instead. It isn’t working, by the way. Reporters are getting in their digs and are now using “bailout/rescue.”

Weird that this release comes now. The name change has already taken place, so why are they talking about it posthumously? If they had released this little diatribe before the switch, everyone would be clapping then on the back saying, “Good job Andy and Mar-Mar! Jolly oh, Bruce!”

But, now? Dudes. You’re too late. Every major newspaper from Kansas to Los Angeles has covered the rebranding with experts, politicians, weighing in. This was just a little navel gazing exercise for you guys, huh? A little press push perhaps?

It gets a little more complicated later on in the 600 word “open letter.” Exhibit A: “What if this had been called a “rescue” from the beginning? Or the “Save our Homes Act”? Supporting a “rescue”

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