Mar 27

Was the 3G Kraft Heinz Mega-Merger Destined to Fail?

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It all looked perfect on paper. Between 2013 and 2015, 3G–the Brazilian private equity firm credited with “reinventing the consumer industry” by applying its deceptively simple “cost-cutting and deal-making” approach to Burger King and AB InBev–teamed up with Warren Buffett’s Berkshire Hathaway to acquire and unite packaged-goods giants Kraft and Heinz. The move brought classic…

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