Mar
26
Roku, Adobe say they've put an end to seeing repetitive ads on OTT
Posted in: Uncategorized
Adobe customers can now target Roku viewers with over-the-top programmatic ads using their own first-party data, allowing the companies to reduce redundancies in ads.
This is the first time Roku has opened up its own first-party data to be matched with brands through programmatic ad buys, the companies said Tuesday at the Adobe Summit in Las Vegas. The deal is currently exclusive to Adobe, though Roku declined to comment whether it will partner with other companies in the near future.
There are more than 27 million active households using Roku devices. Roku says its differentiator is the data it has on those users, who must register information such as their email address, credit card number or home address when creating an account.
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