Feb
01
Industry Looks for Better TV Audience Measurement
Posted in: Uncategorized
NEW YORK (AdAge.com) — The push to find a better yardstick for TV audiences is gaining momentum. After years spent paying TV networks for a measure of the masses watching each of their programs, Madison Avenue is drilling down and eagerly partnering with new companies that can provide a more detailed picture of the viewing habits of the average couch potato.
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