Mar
08
Comcast's FreeWheel to host its first upfront event
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Comcast’s FreeWheel will make its first upfront pitch to advertisers next week as it looks to build more awareness for its media business and position itself as a leader in the much-ballyhooed advanced TV space.
This comes as more media companies talk up their ability to granularly target TV audiences at scale and prove that commercials drive business outcomes.
“There’s a lot of confusion; people don’t know what’s real and what’s not. We want to showcase what they can actually activate on today,” says David Clark, general manager, FreeWheel.
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