Sullivan Higdon & Sink Rebrands; The Food-Focused Agency Is Now Signal Theory

The winds of change are blowing through the corridors of American culture, politics, and business. In the ad agency business, where the pace of change is dizzying, you either adapt or perish. In the adapt column, we have Signal Theory. After almost 50 years, Sullivan Higdon & Sink today changed its name to Signal Theory. […]

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