Hasta La Creative!

As Black History Month comes to a close, Ad Age asked Geoff Edwards, co-founder of Saturday Morning, to share his thoughts on campaigns that shifted the industry for the better in terms of represention of African Americans in advertising–ideas that should inspire the industry to keep diversity at the forefront all year long.

Over the last few decades, only a few campaigns come to mind that represent an African-American point of view or have black characters central to the storyline. The reality is, blacks haven’t been considered in narrative storytelling because the authors aren’t people of color. Many of the commercials you see reflect that skew.

I think it’s important that the stories we tell represent everyone authentically. To be clear, not “tokenism,” but realism: African-Americans want to see themselves, their families, and friends in stories. It’s that simple.

Continue reading at AdAge.com